Tesco 302 Redirect old site to new section

tesco-scrap-f-f-store

Retailweek announced in May that Tesco would  be scrapping the F&F clothing wing of their website located at the address: http://www.clothingattesco.com/.   This isn’t exactly news itself, but how they have now ended the website may have raised a few eyebrows in the SEO community.  The site came to my attention when I noticed the search visibility drop in Searchmetrics last week.  This was a fairly influential site that ranked for some decent keyphrases, as shown below.

 

Idea of Keywords and keyphrases it ranked for

tesco-clothing-keywords

Traffic Value

organic-tesco

The drop

teso-seo-visibility

 

302 redirect?

Investigating further, using the Ayima Redirect Tool and a few other tools, I noticed the main page had been 302 redirected to the new section.  Not completely sure why they haven’t used a 301 redirect here, taking into account the fact that this section would be moving to the main Tesco site (we assume permanently), to improve the user experience.

seo-tesco-302-redirect

 

5k+ referring domains from high authority site

Yes, it also has quite a few links.

clothing-at-tesco-links

 

Will it actually make any substantial difference for such a big brand?

Google have already said that 302 redirects do actually pass pagerank earlier this year, so I guess this will be a good test to see if it has any effect on the main site, or if they do indeed decide to change it to a 301. (And then to see if it has any effect).

Tesco 302 Redirect old site to new section

About the Author

Chris

Chris is a London SEO Consultant working as an SEO Account Director for Blue 449, part of Publicis Groupe.

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