With many reports suggesting that Black Friday will be the UK’s first £1bn shopping day (Bigger than Boxing Day and Christmas). There is a big pressure on Black Friday to deliver this year.
In a way, this year will signal whether the British public actually want to keep Black Friday as a regular day in their calendar.
Unlike last year where everyone seemed to be drawn in by #blackfriday deals, two camps have formed this year:
1. The people who just love a bargain
2. The people who think Black Friday is too American
- Big Brands like Asda have also been keen not to repeat the scenes of last year. Where it turned into a bit of a PR disaster for them when things got a little bit chaotic…
Introducing the #Blackfriday £1bn Tracker
- Goes live at 12am
- Tracks #blackfriday spending
- Dynamically compares figures to Wayne Rooneys, London Eyes and Bieber Selfies
This content piece tracks the spending of #blackfriday and compares it to Wayne Rooney, the London Eye and ofcourse — the all important Justin Bieber Selfies. Watch it throughout the day to see how much the British public are spending on Black Friday.
There is also a social media competition that you can enter to win some cool prizes (such as a smart watch) just by sharing the piece.
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