Why you need to exclude your Office IP address from Google Analytics


Removing Google Analytics hits from your office or any other internal IP addresses is crucial to understanding to the true nature of the visitors to your website.   Not excluding visits from your IP address can result in skewed, inaccurate data that will include visits from visitors within your company.


How to Exclude your IP address: Step by Step


  1. In Google Analytics, click the Admin link at the top.
  2. Click on Filters, on the right
  3. Click on the +NEW FILTER button
  4. Name the filter: London Office IP
  5. On the drop list click Exclude and Traffic from the IP Addresses and that are equal to

6. Type in your IP address in the IP Address Box
7. Click the SAVE button
8. Nice one.  All done!

A little bit about IP addresses

Google analytics stores information about each of the visits to your website. It will record the IP address of each visitor to your website at a hit.

Domestic broadband connections are very likely to have dynamic IP addresses. To exclude internal traffic from Analytics you are going to need to identify what the static IP address is for your office.


How do I find out what my IP address is?


The easiest way is to go to Google and type in: What is my IP address Google will then display your IP Address at the top of the search box.

If you have multiple office locations around the world then you will need to add these as well to a multiple exclusion list using Reg Ex. To exclude multiple IPs you will need to use Regular Expressions or Reg Ex.


How to Exclude Multiple IP addresses from Google Analytics


Excluding multiple IP addresses can be a time consuming process and it is much easier to use a tool such as this one to help you exclude multiple IPs.


How to Exclude Multiple IP Addresses: Step by Step


  1. Click on ‘Admin’
  2. Click on ‘Filters’
  3. Click on the red +NEW FILTER
  4. Enter a filter name, for example, ‘Exclude Office IP.
  5. Change the Filter Type to Custom Filter.
  6. Click on the Exclude radio button.
  7. Change the Filter Field to [IP Address].
  8. Paste the Reg Ex code generated from this tool into the Filter Pattern field.
  9. Click the SAVE button
  10. Congratulations, you have excluded multiple IPs!



Google’s own excellent guide can be found here: https://support.google.com/analytics/answer/1034840?hl=en

Published by Chris

Chris is a London SEO Consultant working as an SEO Account Director for Blue 449, part of Publicis Groupe.

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