Bose Make Cool New Website
Bose appear to have made a really strong effort with their latest website to make the buying process as easy (and cool) as possible. With little animations here and there, videos and general interactivity this website is refreshing to use as it bathes you in colourful windows 10-esque screens.
The focus is on the product, buying and sharing
The focus is completely on the products and devoid of any ‘standard’ CMS style layout. Perhaps the only thing that could have improved it would be if you could rotate the products 360 degrees and zoom in and out.
Sharing is Caring
As you can see in the image below, (my red annotations added) Bose have cleverly kept the whole project really shareable by including a share tab in the top right, but also keeping two very prominent “Buy Now” buttons on the left hand side and at the bottom. This may seem insignificant, but the focus is entirely on these three buttons when the user is not looking at the product. So you would think this would be very likely to increase sales. It will be interesting to see how long they keep this website for, and whether we see any other luxury brands following suit with this simple interactive design.