I found an article in Search Engine Land recently that discussed one of the hot topics of 2016 – the rise of the personal assistant and its effect on search and SEO.
This wouldn’t be that out of the ordinary, but for the fact that I predicted this was likely to be where Google were heading back in my 2015 post over a year ago here. I even referenced the same movie as an example of where we are heading: That movie was of course, Her.
The snippet below is from SEL:
“Behzadi also showed a clip from the movie, “Her,” and noted that “Star Trek” was imagining a future 200-plus years away (the show originally aired in the 1960s), and “Her” was envisioning a future just over 20 years away. Behzadi, on the other hand, believes that this will unfold in less than 20 years.” – Search Engine Land
“We actually got some initial insight into this right at the beginning of the keynote. Google’s goal is to emulate the “Star Trek” computer, which allowed users to have conversations with the computer while accessing all of the world’s information at the same time. Here is an example clip showing a typical interaction between Captain Kirk and that computer” –
– Search Engine Land
The “What is” search
“What is the difference between…” Searches
Some of the problems with these boxes are that they are not really providing “The best” answer, they are just merely pulling an answer that ticks a lot of boxes. As you can see from the description, this can hardly be described as a fantastic answer – even the image snippet shows a SERP page from the olden days.