Optimising your website for search engines allows you to increase your search rankings for your core keywords.  It enables you to increase the performance of your website, leading to more traffic and hopefully conversions and revenue.  Taking the time to optimise your website properly will enable it to improve its performance over time. Discover below how search engines rank sites, and find out which keywords can attract new visitors to your site.

Optimising your site for Search Engines

  • Create Relevant Content
  • Make Quality Content
  • Provide Unique Content
  • Publish Regular Content
  • Focus on a High Quality User Experience
  • Optimise Site Speed
  • Make your site Mobile Friendly
  • Optimise internal linking structure
  • Add Schema Markup
  • Publish ‘Evergreen’ Content
  • Use Meta and Title Tags Strategically
  • Research Keywords in your niche
  • Acquire Links from High authority sites
  • Create an XML Sitemap
  • Use Alt Text for all Images


How to Optimise your site:

  1. Create Relevant Content – Create content that your visitors to your website are interested in.  Use SEO Tools such as the Google Keyword Planner to find out exactly what your audience are interested in and provide the content that they are looking for.  Google rewards websites that provide answer
  2. Make Quality Content – Make sure your content is well written, rich with media and offers 10x that of any other website in its class.
  3. Provide Unique Content – Give users something that is fresh, new and different by creating your own unique content.  Search engines such as Google are likely to reward your website if you adopt this strategy.
  4. Publish Regular Content – Publishing regular content is an excellent way to take advantage of searches for topical news events and and also show your visitors that you are an authority in your business.
  5. Focus on a High Quality User Experience – Creating high quality content isn’t enough if the navigation to your site is below par.  Make sure visitors can access your content easily.
  6. Optimise Site Speed – With the growth of mobile having content that is fast loading is now more important than ever before.  Test your site using the Google Page speed test.
  7. Make your site Mobile Friendly – With the introduction of Google’s Mobile Index in 2017 this is now essential.  Make your site responsive if it isn’t already.
  8. Optimise internal linking structure – Internal linking can often be overlooked, but it is a good way to guide visitors to your key pages and to signpost to Google exactly what your website is about.
  9. Add Schema Markup – Schema Markup for e-commerce sites is essential for Google and other search engines to understand your website on a micro level.
  10. Publish ‘Evergreen’ Content – Focus on creating content that lasts for more than one year.  Creating tools or interactive content that people can really engage with on a regular basis can help achieve this.
  11. Use Meta and Title Tags Strategically – Understand the market you are working in and use the data from your keyword research
  12. Research Keywords in your niche – Use SEO tools such as Keywordtool.io, Answer the Public, Google Keyword Planner and Ubersuggest to research your keyword niche.
  13. Acquire Links from High authority sites – Create a link acquisition strategy and use tools such as Majestic to understand the Trust Flow of the site in question.  Harness Digital PR to make an outreach campaign that acquires links naturally.
  14. Create an XML Sitemap – You can use tools such as Screaming Frog to create an XML Sitemap.  Submit the Sitemap in Google Search Console afterwards to give the URLs the best chance of being indexed.
  15. Use Alt Text for all Images – Provide clear descriptions within your alt text on your images.  Make sure your images have clear filenames as well to provide increased clarity.


How To Optimise your Website Video

This is an old video, but still has some SEO basics included to get you started and on the right track.

Published by Chris

Chris is a London SEO Consultant working as an SEO Account Director for Blue 449, part of Publicis Groupe.

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