Keyword Research is one of the first documents that should be produced as part of the SEO process. It is through Keyword Research that SEOs are able to understand the digital landscape, the competition, and the potential opportunity in terms of ROI, for your website and business. Unfortunately, not all keywords are created equal, and some carry higher search volumes than others. It is only through analysis of the keywords for your website that it is possible to form a tailored strategy for your website.
After the initial analysis from the keyword research and discussion with the client, the keyword research will dictate the priorities in reworking and realigning any onsite content.
Keyword realignment, keyword page mapping and appropriate targeting can lease new life into a website. The results form part of a successful strategy to revitalise a website and can provide fantastic improvements in search visibility within Google.