Tesco 302 Redirect old site to new section


Retailweek announced in May that Tesco would  be scrapping the F&F clothing wing of their website located at the address: http://www.clothingattesco.com/.   This isn’t exactly news itself, but how they have now ended the website may have raised a few eyebrows in the SEO community.  The site came to my attention when I noticed the search visibility drop in Searchmetrics last week.  This was a fairly influential site that ranked for some decent keyphrases, as shown below.


Idea of Keywords and keyphrases it ranked for


Traffic Value


The drop



302 redirect?

Investigating further, using the Ayima Redirect Tool and a few other tools, I noticed the main page had been 302 redirected to the new section.  Not completely sure why they haven’t used a 301 redirect here, taking into account the fact that this section would be moving to the main Tesco site (we assume permanently), to improve the user experience.



5k+ referring domains from high authority site

Yes, it also has quite a few links.



Will it actually make any substantial difference for such a big brand?

Google have already said that 302 redirects do actually pass pagerank earlier this year, so I guess this will be a good test to see if it has any effect on the main site, or if they do indeed decide to change it to a 301. (And then to see if it has any effect).

Published by Chris

Chris is a London SEO Consultant working as an SEO Account Director for Blue 449, part of Publicis Groupe.

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