So the prize for the most awesome content this month goes to Fjord with their new wearables guide.  For me this is what we should be working towards to create more of on the internet.  This piece is engaging visually, but also solves a problem.

The rise of ‘Enhanced Content’  What is it?

This type of content I have termed “Enhanced Content”, as it provides more visual engagement than a static article that SEOs are famous for churning out on a near industrial scale.

I’m not sure if Rand Fishkin would term this 10X Content or not, but for me this hits a nice middle ground for content creation.  This has obviously taken a lot of time to make, but it is probably less labour intensive that some of the more larger content pieces that some marketing agencies are attempting at the moment.

Enhanced Content Done Right?


Published by Chris

Chris is a London SEO Consultant working as an SEO Account Director for Blue 449, part of Publicis Groupe.

Leave a comment

Your email address will not be published. Required fields are marked *