2015 was the year of Emoji Marketing… Will it Continue into 2016?

emojis

2015 was described by many as the “Year of the Emoji.”  I personally think the emoji trend is far from over though, and already this year we have seen a continuation of brands using Emojis in lots of creative ways in their content marketing.  The key thing for brands about emojis is that it allows them to communicate to a new younger audience that aren’t as taken in by traditional advertising methods.

emoji

The emergence of Emojis appearing in the physical world as well has been an interesting development.  Now you can actually buy Emoji Pillows and other Emoji themed items.

emoji-everything

1. KIMOJI – KIM KARDASHIAN RELEASES HER OWN EMOJI COLLECTION

The idea of creating an emoji collection became 100% mainstream when a certain Kardashian decided to launch her own collection.  The collection was so popular that Kim K then claimed that she had “Broke the App Store.” …Genius.

The Emojis were as you would expect, fairly high brow, and including a pole dancer, a big round fat ass, a Cannabis Leaf, some Purple Drank and various other “great content”  The result of this campaign was ridiculous:  It was a huge success in every possible way.

kardashian-emojis

Some of the stats from the campaign reveal the success of this simple emoji collection.  The stats for the “Breaking the app Store” quote were actually more than the actual release of the emojis.

ahrefs-kimoji

2. The #MankiniEmoji – A WORLD FIRST (It Had to Happen)

mankini-emoji

The world’s first Mankini Emoji was developed by Stag and Hen and Group activity specialist Red 7.  The mankini is arguably one of the most iconic, and somewhat disturbing pieces of men’s clothing ever to be invented.  There is something about this cheeky emoji wearing mankini guy though, that makes it all perfectly acceptable.  The outfit was ofcourse popularised by Sacha Baron Cohen’s character Borat.

In the years afterwards it came to be associated with some of the “hilarious” pranks pulled on Stag dos.

red-7-emojis

One thing Red 7 noticed was that there weren’t any emojis that represented Hen and Stag Do’s.  So they went away and created their own collection.  The result is a fun collection with some exceptionally designed emojis.  There is no download option at the moment, but I suspect this may change in the near future.

THERE IS EVEN A PETITION…!

There is even a petition to persuade the Unicode Consortium to put some of these emojis on the official emoji keyboard.

3. THE TACO EMOJI – THE PETITION THAT WORKED!

taco-emojiTaco Emoji anyone?  For us Brits this isn’t perhaps such a huge issue, but it was for a lot of people.  Tacobell went to the extent of starting a Change.org petition to get the Taco emoji included on the official emoji keyboard.   They even petitioned the Unicode Consortium (the guys who decide which emojis should be on the keyboard)  The result:  They actually managed to get the taco emoji included on the normal keyboard!  Amazing.  I am sure the world is a much better place now.

4. THE DUMPLING EMOJI

dumpling emoji
http://www.dumplingemoji.org/
Have you ever sat down, texted your mate and thought.  MY GOD, I WISH THERE WAS A DUMPLING EMOJI!.  Well, worry no more my friends.

We Want a Dumpling Emoji from Emojination on Vimeo.

 

5. Ordering Dominos with a Pizza Slice Emoji

dominos-pizza-emoji

Like Dominos Pizza? Check. Use Social Media?  Check.  Little bit lazy? Check.   This is a really cool idea from Dominos, and one that came really early on in the Emoji game.  Dominos ran a campaign where they simply allowed their customers to order a pizza by tweeting a pizza emoji to their Twitter account.

6. The Virgin Emoji Collection

virgin-emoji-collection

Once you have ordered your Dominos Pizza using a single pizza slice emoji, then you are going to need to hit the gym.  What better than a collection of gym themed emojis to send to your friends when you are at the gym!  That’s exactly what Virgin decided to do when they created their new emoji set.

7. OXFORD DICTIONARIES WORD OF THE YEAR

tears-of-joy-emoji

This is probably the story that got people talking the most.  Oxford Dictionaries declared their “word” of the year to be an actual emoji.  Yes… what the hell were they smoking I hear you say.  Well, it turns out apparently emoji is the fastest growing “language” in the world.

8. THE EMOJITRACKER

What could be more useful than tracking Twitter Sentiment using emojis?

emojitracker

2015 was the year of Emoji Marketing… Will it Continue into 2016?

About the Author

Chris

Chris is a London SEO Consultant working as an SEO Account Director for Blue 449, part of Publicis Groupe.

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